DETERMINANTS OF TECHNOLOGY ADOPTION
In this study, data from a randomized control study was used to evaluate the effect of peer influence in adoption of the menstrual cup and to provide preliminary discussion surrounding the mechanisms in which this influence manifests. The peer effect was measured by asking participants to name their closest friends who were participating in the study; due to the randomization in the study, individuals had varying numbers of friends participating in the study. Peer influence was measured for success of use and wanting of use. It was shown that success of use was significantly correlated with friend participation in the study. However, this effect was only observed early on, indicating that peer-based intervention and training would only be relevant for a small period of time.
Emily Oster and Rebecca Thornton
Best suited for
Mhm trainer,School staff,Product distributor
Oster, E., & Thornton, R. (2012). DETERMINANTS OF TECHNOLOGY ADOPTION: PEER EFFECTS IN MENSTRUAL CUP TAKE-UP. Journal of the European Economic Association, 10(6), 1263–1293. https://doi.org/10.1111/j.1542-4774.2012.01090.x
Type of research
Qualitative,Quantitative,Randomized controlled trial