Menstrual Cup Use Intention and the Moderating Effects of Sexual Orientation and Gender Characteristic Among Female University Students in Taiwan
This study aims to systematically explore the factors associated with menstrual cup use (MCU) intention among female university students in Taiwan. The Theory of Planned Behavior (TPB) is used as a tool to examines this and data from 1245 female university students in Taiwan were collected using an anonymous online survey from December 2016 through January 2017. The survey showed the following results: Multivariate logistic regression found the following TPB factors associated with high MCU intention: positive attitudes about positive (adjusted odds ratio [AOR] = 4.35, 95% confidence interval [CI] 2.87–6.60) and negative (AOR = 2.32, 95% CI 1.54–3.49) outcomes of MCU, supportive subjective norms (AOR = 1.88, 95% CI 1.33–2.65), and high perceived control over MCU under constraining conditions (AOR = 3.40, 95% CI 2.24–5.16). Sexual orientation and gender characteristic were also found to have moderating effects. The research concludes that to improve women’s menstrual health, future health education could focus more on introducing the different features of various menstrual products, including menstrual cups, and help users make informed decisions about which menstrual products could best suit their needs.
Language
English
Authors
Pin-Tzu Huang & Jiun-Hau Huang
Relevant locations
Taiwan
Best suited for
Quantitative researcher,Health provider,Social sciences researcher,Product maker
Citation
Huang, P. T., & Huang, J. H. (2019). Menstrual Cup Use Intention and the Moderating Effects of Sexual Orientation and Gender Characteristic Among Female University Students in Taiwan: A Theory-Driven Exploration. Archives of sexual behavior, 1-12.
Type of research
Survey,Quantitative research
Year
2020