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Menstrual Cup Market Accessibility Project

A mixed methods study of published instructions and key informant interviews


This pilot project was run for a year to determine the feasibility of menstrual cup integration into the market as well as understanding the pricing, distribution, and payment models that would be the most effective for LMICs (specifically Uganda). The project ran from November 2016 - October 2017, and 1605 menstrual cups overall were distributed. The results of the project showed, through a flexible pricing marketing strategy, that a cost of 7 USD for a menstrual cup was a reasonable price point. Furthermore, it was shown that there needed to be continued training for salesworkers, as there was only a 25% knowledge retention rate for information surrounding menstrual cups (by both consumers and sales representatives.)

Language

English

Authors

Laura Hytti, Shamirah Nakalema, Hannah Hildenbrand, Diana Nalunga

Relevant locations

Uganda


Best suited for

Product distributor

Citation

Jahangir A., Cheng D., Nakalema S., Hytti L. and Hildenbrand H. (2020). “Menstrual Cup Market Accessibility Project Report, Uganda.” WoMena and WoMena Uganda

Open acess

yes

Type of research

Pilot

Year

2020




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