A mixed methods study of published instructions and key informant interviews
This pilot project was run for a year to determine the feasibility of menstrual cup integration into the market as well as understanding the pricing, distribution, and payment models that would be the most effective for LMICs (specifically Uganda). The project ran from November 2016 - October 2017, and 1605 menstrual cups overall were distributed. The results of the project showed, through a flexible pricing marketing strategy, that a cost of 7 USD for a menstrual cup was a reasonable price point. Furthermore, it was shown that there needed to be continued training for salesworkers, as there was only a 25% knowledge retention rate for information surrounding menstrual cups (by both consumers and sales representatives.)
Language
English
Authors
Laura Hytti, Shamirah Nakalema, Hannah Hildenbrand, Diana Nalunga
Relevant locations
Uganda
Best suited for
Product distributor
Citation
Jahangir A., Cheng D., Nakalema S., Hytti L. and Hildenbrand H. (2020). “Menstrual Cup Market Accessibility Project Report, Uganda.” WoMena and WoMena Uganda
Open acess
yes
Type of research
Pilot
Year
2020
Comments